Welcome to the Motorcycle Coasters® Newsletter!
In this edition:
Un-printed Motorcycle Coasters® available
Motorcycle ownership among women climbs to 19%
Unique motorcycle: The Beer Engine
Historic motorcycles: Italian Harley-Davidson lightweights
Focus on Crown Advertising, makers of the Motorcycle Coaster®
Back issues of the Motorcycle Coasters® Newsletter
-- Motorcycle Coasters® Newsletter Vol. 3, No. 2 --
March 13, 2019
Un-printed Motorcycle Coasters® available
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Motorcycle ownership among women climbs to 19%
The Motorcycle Industry Council (MIC) polled 2,472 adults nationwide for the 2018 Motorcycle/ATV Owner Survey. The report they issued November 29, 2018, based on the survey, asserts that 19% of motorcyclists are women. For decades, the MIC surveys have served as the census of motorcycling, and have tracked a steady growth in the percentage of women who own bikes. The 19% figure is among all age groups, but the 2018 report showed even greater female ownership within younger generations. Among Gen X motorcycle owners, 22 percent were women; among Gen Y, 26 percent were women. “As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female,” said Andria Yu, MIC director of communications. In nine years, from 2009 from 2018, the percentage of women riding motorcycles has nearly doubled. |
Yu
added, “We’ve seen with our own eyes many more women riders — on the
roads, on the trails, on the track, with families, at motorcycling
events, forming clubs and just being part of everyday group rides. Many
people in the industry have worked some 30 years to achieve this, and
now the data confirms it: More and more women are getting out there and
enjoying motorcycles.” “Major efforts to increase the number of women riders go back to the late 1980s when top manufacturers and distributors came together and formed Discover Today’s Motorcycling, the industry outreach program built to introduce new riders to two-wheeling,” said Cam Arnold, a longtime industry executive. “The first DTM project in the 1980s spotlighted the historic 1916 Van Buren sisters ride across the country and garnered much media attention. Throughout the 1990s and on till today, the big brands have dedicated increasing amounts of attention to the women’s market, and we’ve simply seen more and more positive imagery on TV, in movies and in many mainstream settings where women on motorcycles are just having fun.” Interestingly, the 2018 owner survey also found that women motorcycle owners spend, on average, $574 a year on tires, routine repairs, maintenance, replacement parts, and accessories and modifying equipment, compared with $497 by men. With the number of motorcyclists overall allegedly on the decline, it is refreshing to see a growing segment of the motorcycling industry. |
The
Hogs Back Brewery
is a family owned brewery tucked away in the small village of Tongham,
in the heart of the old Surrey, UK hop growing region. The brewery
commissioned a custom motorcycle, nicknamed “The Beer Engine”.
|
The Beer Engine reaches a top speed of almost 140 mph |
There are no handlebar controls; the bike is operated with foot pedals and a gear shift that’s actually a beer engine pull handle. It also has a reverse gear to get you out of a tight spot. |
The sidecar has its own leather seat and on-board bar facilities, so you can enjoy a refreshing drink (once you have parked, of course). |
While The Beer Engine
did not win the custom bike competition – as there was not a category
for a motorcycle with a sidecar – it is still draws the attention of
crowds at festivals and other public events, such as the
Great British Beer Festival. |
Parts of this
article are excerpted from the original article
Italian Harleys: The European lineup
written by Don Van Dusen, which appeared in the
Harley's First Century: American Glory special edition of American Iron Magazine published in 2003.
Technically, the 1961 Sprint wasn't a Harley-Davidson motorcycle. Aermacchi already had the bike in production, so when H-D bought Aermacchi, the bike was released with H-D decals on the tank and marketed as a Harley-Davidson model. The next year, in 1962, would be the official introduction of H-D lightweights built in Italy, with the rollout of the 250cc Sprint C. Harley-Davidson built lightweights in partnership with Aermacchi from 1961 until the last model year, 1978, when H-D scrapped the lightweight lineup from their product offering. Interestingly, ther were no bikes released in 1977. One can still find many parts at Charleston Custom Cycle in Charleston, Illinois, who houses the world's largest inventory of NOS Aermacchi parts. Some parts have been made after-market. Charleston Custom Cycle, in conjunction with Moto Italia in California, still import some OEM rubber good and OEM electrical goods from Italy. Here's a rundown of the Italian models Harley-Davidson offered. Note that this is only the consumer models that were widely available. Not listed here are the racing bikes like the MX-250, the CRTT, etc. |
Model | Engine Size | Years Manufactured |
Sprint C | 250cc | 1961-1966 |
Sprint H | 250cc | 1962-1968 |
Sprint SS | 250cc | 1967-1968 |
Sprint SS | 350cc | 1969-1974 |
Sprint SX | 350cc | 1971-1974 |
ML-125 | 125cc | 1968-1972 |
MLS-125 | 125cc | 1969-1972 (1971-72 called Rapido) |
M-50 | 50cc | 1965-1966 |
M-50 Sport (S) | 50cc | 1965-1966 |
M-65 | 65cc | 1967-1972 (1972 only called Leggero) |
M-65 Sport (S) | 65cc | 1967-1972 |
X-90 | 90cc | 1973-1975 |
Z-90 | 90cc | 1973-1975 |
TX-125 | 125cc | 1973 |
SX-125 | 125cc | 1974-early 1975 |
SXT-125 | 125cc | 1975-1978 |
SS-125 | 125cc | 1976-1978 |
Shortster | 65cc | 1972 |
Baja | 100cc | 1970-1974 |
SX-175 | 175cc | 1974-1978 |
SS-175 | 175cc | 1976-1978 |
SX-250 | 250cc | 1975-1978 |
SS-250 | 250cc | 1975-1978 |
1964 Aermacchi Harley-Davidson Sprint H. Owned by Ted Kapner of Arroyo Grande, CA. |
1974 Aermacchi Harley-Davidson X-90 |
Leo Briere founded Crown Advertising in 1965 on a simple principle:
Offer high quality ad specialties for affordable prices. Today, Leo's son Jack (Jack The Coaster Guy) continues the legacy and offers the most popular choices in ad specialties for the motorcycling and powersports industries at low prices. In 1994, Crown Advertising began offering custom imprinted motorcycle kickstand support pads, calling the product the Sure Stand. By 2000, the part was redesigned and given the name it goes by today, Motorcycle Coaster®. Motorcycle Coasters® are Made in the U.S.A.
In addition to the Original Custom Imprinted Motorcycle Coaster®, Crown Advertising offers: Key Fobs Document Holders License Products Personal Care Products Kan Koolers, Mugs, Sunglasses Whistles, Decals, Bumper Stickers Cleaning Cloths See their page of all US Made Ad Specialties If you are interested in a product you don't see on the Crown Advertising website, email or call them. Email: sales@crownadv.com Phone: (217) 552-4773 Facebook: Crown Advertising |
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